Smartlinks

A short link. One slug, one destination, and a count of who followed it.

https://your-domain.com/s/spring

For the link in a bio, in a chat message, or in an ad that will not accept a long URL.

#What it deliberately does not do

There is no rule, no path, no rotation and no offer here. That is not a missing feature — it is the line that keeps this from becoming a second, weaker way of doing what campaigns already do properly.

Anything that needs attribution is a campaign. If you want to know which creative earned the conversion, which country converts, or what the click cost, build a campaign — a smartlink cannot answer any of those and adding the ability would mean maintaining two routing engines that disagree.

#Why it lives under /s/

A bare path segment on a tracking domain is how a campaign alias is addressed. Sharing that namespace would let a short link shadow a campaign, or a campaign shadow a short link — silently, and only for the one whose name collided.

The /s/ prefix keeps them apart, which is why a smartlink slug can be any word you like without checking it against your campaigns first.

#When to use one instead of a campaign

A smartlink is right when the destination is the point and the attribution is not: a link to your own site in a profile, a support article in a chat, a URL too long for a character limit.

The moment you want to know which of two things worked, you want a campaign.